drive coffee | Formula 1 Racing
Project overview:
Event coverage of Formula 1 race at COTA in Austin, TX
Plan, film, and edit brand video to play at race
Create Co-Branded content with Formula 1 as the official coffee brand of F1
Build a library of content for marketing, email, and social media
Create studio and lifestyle product photography for website, e-commerce, and marketing
Plan, film, and edit educational coffee content for website and socials
Plan, film, and edit brand videos to build hype and introduce to the world
Collaborate with other local businesses to create co-branded content
One of the most important aspects of a content plan, is having a full solid brand video, crucial legacy content for the website. For Drive Coffee, that means to show the full process of sourcing, roasting, brewing, and packaging their coffee. This helps establish them as industry/thought leaders, builds trust with potential customers, and sets them apart from competitors.
A short, more quickly and easily watched brand video is also important, especially for email marketing and social media. I offer these in both horizontal and vertical formats and are very popular addition to any content package.
I had the honor of creating a 30 second video to play on the Jumbotron all around the venue and on the track at COTA Austin during the entire week of the event. Over 400,000 people were in attendance. The video also played at the Silverstone event in England to an additional 356,000 people. Steven Spielberg was in attendance at the Austin event, so if I end up in Hollywood, you’ll know why!
